Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Remember to choose Product Name and/or Company/Org name from the drop-down menu.
Try searching for the subject branding or advertising or marketing in order to narrow your search. Choose subject from the drop-down menu.
You may need to look up your chosen brand's parent company in order to find the most complete information.
You can also try googling the company's website in order to find marketing/advertising information.
Recommended Databases for PRE321
Use these databases first to find articles related to brand-related topics.
Full text of business periodicals on advertising, marketing, economics, human resources, finance, taxation, computers, and more. Also, information on 60,000+ companies.
Business Source Complete
Full text articles on business. Also market research, industry & country reports, company profiles and SWOT analyses.
Business Insights: Essentials
Full text articles, investment reports, company histories, product information, industry and company rankings, financial and industry overviews
Full-text access to U.S. company financial reports, including SEC EDGAR filings
These databases may also have articles helpful to brand-related research.